Showing posts with label netflix. Show all posts
Showing posts with label netflix. Show all posts

Monday, October 24, 2011

Netflix "explains" Qwikster to NYT reporter, chaos ensues

Talk about shooting yourself in the foot...


Here's the short version:
Netflix had a lot of happy(~ish) customers paying $X/mo for a 2-part service. Then they split that service into 2 "companies" and charged $0.8X for each of those services*. Oh and one of those services they didn't own its corresponding Twitter handle, that didn't help. A month(~) goes by, they see the reactions, and reverse the split.

Much bigger summary without questionable math* http://www.idsnews.com/blogs/weekendwatchers/?p=9241
Funnier summary

http://theoatmeal.com/comics/netflix

Click the source links for more.
http://consumerist.com/2011/10/netflix-ceo-explains-qwikster-fracas-to-catty-nytm-reporter.html & https://www.nytimes.com/2011/10/23/magazine/talk-reed-hastings-knows-he-messed-up.html?_r=1

http://technologizer.com/2011/09/19/qwikster-not-to-be-confused-with-quixtar-quickstar-kwikster-quickster-kwik-star-quik-star-or-kickstar/

*Aware my math makes very little sense

Earlier link -> http://www.dannyfinnegan.com/2011/09/oatmeal-netwiches.html