This sounds perfectly logical and isn't selfish towards anybody else's privacy whatsoever.
Apparently this isn't the first time he has caused some controversy desperatly trying to garner attention from the public.
From the article:
For a 2008 project, "Virtual Jihadi," Mr. Bilal hacked a video game to insert an avatar of himself as a suicide-bomber hunting President George W. Bush. The work incited a wave of protests, both for and against it, and eventually the New York Civil Liberties Union filed a lawsuit in Mr. Bilal's defense after the exhibition was shut down.
In his 2007 work, "Domestic Tension," Mr. Bilal confined himself to a gallery in Chicago for a month, inviting the public to visit a website where they could "shoot" the artist by remotely firing a paintball gun at him.
And in June, Mr. Bilal tattooed on to his back a map of Iraqi cities for a work called "...and Counting." The names of the cities were spelled out in Arabic script, with dots added to mark the location of American and Iraqi casualties.
source -> http://online.wsj.com/article/SB10001424052748703670004575617083483970398.html