Apparently Toyota is taking one of their biggest critics head-on, Jalopnik.
They're now sponsoring the main page of Jalopnik.com with a Holiday ad campaign (see screenshots below).
|Screenshot from 12/07 @ 10:30AM EST jalopnik.com|
This is all pretty funny coming from a site that a large chunk of its readers/commenters almost exclusively refer to Toyota cars as "beige appliances" (see screenshot below for Jalopnik's coverage of the Toyota recall saga).
Yes I know the appliance link is technically a Subaru ad, but you get my point.
I know that ads are placed automatically, that doesn't make it any less ironic though.
Screenshot of recall coverage below
|Full Jalopnik coverage of "Beige bites back!" -> http://jalopnik.com/tag/beigebitesback/|
Source -> http://www.jalopnik.com