Don't you love irony?
This is your brain on cocktails
From the wired article:
A synthetic drinking installation aims to broaden minds after just one sip of a cocktail, as the experience of taste is translated into individual artworks through the brain. Marcos Lutyens is a multimedia artist interested in the neurological condition of synesthesia, which causes subjects to experience mixed sensory reactions to situations that would normally just stimulate one sense — for example, being able to smell or hear color. He’s working alongside Absolut Vodka to bring cocktail drinkers a visual representation of how their brains are enjoying their drinks as part of next month’s FutureEverything festival in Manchester, England.
Source -> http://www.wired.com/underwire/2011/04/flavourcollider-cocktails/